At Bruno and Ridgway, our experience with thousands of research projects enables us to assist you in developing the optimal research design to meet your objectives.  We will recommend the methodology best suited for a given project and select the most effective analysis to ensure accurate, actionable data.

Some studies we routinely conduct:

• Awareness and Usage/Tracking
• Product Use Tests
• Concept Tests
• Concept Screening Tests
• Market Assessment (Market Segmentation, Brand Equity)
• Promotion Effectiveness (Sampling, Detailing, Direct-to-Consumer Advertising)
• Price Sensitivity
• Diary Studies
• Customer and Employee Satisfaction
• Package Tests/Label Comprehension
• Trademark Infringement/False Advertising (Litigation)
• Advertising Comprehension Tests
• Advertising Claim Substantiation
• Qualitative (Focus Groups, One-on-One Interviews)

Special Challenges
Because of our customized, hands-on approach, we are able to address any unique challenges that may arise by using a wide variety of skills and methodologies, as well as "out-of-the-box" thinking.

Some challenges we are uniquely qualified to address are:

• Interviewing very low incidence audiences
• “Overnight” studies, in which research issues are defined, questionnaires are developed, and data is collected and delivered in less than a week
• Studies dealing with “sensitive” topics, including sexual behavior, incontinence, AIDS, cancer, etc.
• Studies involving complex and complicated field logistics
• Studies requiring the integration of multiple data collection methods to generate better data more cost effectively
• Studies generating research data that will be closely scrutinized and critiqued by third parties, such as the FDA, NAD, and the courts in litigation cases