Bruno and Ridgway is qualified to address any of your qualitative research needs.

We conduct the following qualitative research:

  • Focus Groups
  • One-on-One In-Depth Interviews -- Both In-Person and Phone

Here are examples of the types of projects we undertake:

  • Concept and Positioning Evaluation
  • Sales Brochure Evaluations
  • Package Design Configuration
  • New Product Evaluation
  • Advertising Evaluation
  • Website Evaluation
  • Brand/Company Imagery

A sampling of the audiences and categories for qualitative research are:
 
  Physicians
  • Anesthesiologists
  • Cardiovascular Surgeons
  • Dermatologists
  • Gastroenterologists
  • General Practitioners/Family Practitioners/IMs
  • General Surgeons
  • Geriatricians
  • Hematologists
  • Infectious Disease Specialists
  • Interventional Cardiologists
  • Medical Cardiologists
  • Neurologists
  • OB/GYNs
  • Oncological Surgeons
  • Oncologists
  • Ophthalmologists
  • Orthopedic Surgeons
  • Pediatricians
  • Periodontists
  • Psychiatrists
  • Pulmonologists
  • Radiologists
  • Transplant Physicians
  • Urologists


Other Medical Professionals

  • Diabetes Nurse Educators
  • Dialysis Nurses
  • Hospital Pharmacists
  • Managed Care Medical Directors
  • Managed Care Pharmacy Directors
  • Medical Directors Nursing Homes
  • Medical School Directors, Professors, Residents
  • Nurses
  • Nurse Practitioners
  • Physicians Assistants
  • Retail Pharmacists
  • Transplant Nurses


B
usiness Persons

  • Pharmaceutical Sales Professionals


Patients

  • Analgesics
  • Arthritis
  • Asthmatics
  • Crohn's Disease
  • COPD
  • Depressed Patients
  • Diabetics
  • GERD/Heartburn Sufferers
  • Health-Oriented Women
  • Long-Term Medicators
  • Multiple Sclerosis
  • Ostomates
  • Rheumatoid Arthritis
  • Sexually Transmitted Diseases
  • Sleep Problems
  • Transplant Patients


Consumer Products

  • Arts and Crafts Kits
  • Bath and Body
  • Bible Readers
  • Bottled Water
  • Calendar/Daytime Planners
  • Cigarettes and Cigars
  • Computer Accessories
  • Energy Foods and Beverages
  • Fitness Center Users (employees)
  • Frequent Travelers (employees)
  • Glue
  • Highlighters and Markers
  • Ice Cream
  • Liquo
  • Meat Products
  • Retail Shoppers
  • Sanitary Protection
  • Teeth Whitening
  • Telecommunications
  • Video Game Stations
  • Yogurt