Professional Organizations/Associations
Case Studies

Client Issue:
A Member Services Team is charged with the responsibility of determining whether the attitudes of the Membership toward the association’s programs and initiatives have changed over time.

Result:
On a scheduled basis, we conduct full-scale, representative studies of the membership to trend changes in satisfaction with the organization as well as the profession.  Our recent study findings pointed to those areas in which the membership is well served and also pointed to issues of concern.  The study results were very useful for strategic planning sessions.

 

Client Issue:
A Product Development Team needed to evaluate a new product targeted to medical professionals to determine the product’s market potential.

Result:
We conducted a concept acceptance and pricing optimization study to measure purchase interest in this product and to obtain an acceptable price range.  As a result of our research, the Team was able to more accurately predict the level of success the product would likely have.

Client Issue:
A Program Committee wanted to obtain members’ opinions of the programs and special events at the recent Annual Meeting.  They were not only interested in satisfaction with program presentation and content, but also in satisfaction with location and facilities.

Result:
We conducted a satisfaction study with attendees that was large enough to segment the data by key member demographics.  Our research findings were very valuable in planning next year’s meeting.

Client Issue:
A business organization wanted to report on the business outlook from the perspective of small business owners.

Result:
We processed and prepared the data from thousands of respondents so that the client could easily condense it for publication.