Healthcare Case Studies

Client Issue:
A hospital supply company was considering a new surgical product for development.

Our Response:
We designed a research study to identify opportunities in the current market and determined how this product could capitalize on them.

Result:
The research provided insights on critical design features that this product would require to best address these needs.

Client Issue:
A healthcare products company wanted to understand and improve a detailing and sampling effort prior to its expansion.

Our Response:
We conducted research with healthcare professionals and the sales representatives, calling on them to identify the benefits of the current program from the viewpoint of both groups.  We also looked for potential ways this program could be improved and enhanced even further.

Result:
A more effective national roll-out of detailing and sampling efforts.

Client Issue:
A pharmaceutical company was considering a partnership with a smaller company in the development of a new drug.  Before doing so, they needed to assess the potential of the new drug. 

Our Response:
We designed research to identify whether this drug had compelling benefits, which were most important, and how they would impact sales.

Result:
The research demonstrated the potential of the new drug and proved that the partnership was a viable business decision.

Client Issue:
A pharmaceutical company had recently launched a new product line and wanted to track its acceptance and utilization.

Our Response:
We conducted research to gain insight into where this product was being well-received and what variables were driving its acceptance.  We also investigated factors that might convert current non-prescribers into users.

Result:
The company revised its marketing campaign to emphasize attributes of the product line that users found most appealing and, in the process, added to their existing prescriber base.

Client Issue:
A surgical equipment company was looking to introduce a new product line into an already competitive market.  The company wanted to determine how this product should be priced in order to maximize both user acceptance and revenue.

Our Response:
We measured users' price sensitivity to identify an acceptable price range for this product.

Result:
A volume/profit model was developed, based on our research, which allowed the company to select the optimal price.