Examples of How Bruno and Ridgway Can Address Your Healthcare System Business Issues

Healthcare system/hospital image

• Determine the perceived strengths and weaknesses of all hospitals within a market area by pinpointing consumers' perceptions and attitudes toward the various hospitals in the system to better position our client’s hospitals.
   

Healthcare system/hospital awareness and usage

• Determine the awareness and usage of a clinic or ambulatory care center in a specific area by conducting telephone interviews among people in that market area.
   

Patient satisfaction

• Determine whether patients are satisfied with inpatient, outpatient and/or emergency room services by conducting comprehensive patient satisfaction surveys to identify opportunities to strengthen hospital services.
   

Employee satisfaction

• Determine areas in which healthcare systems can better serve their employees.  These studies have aided in identifying problem areas and have improved employee retention.
   

Physician satisfaction

• Determine physicians' satisfaction with their system affiliation by conducting satisfaction studies that identify problem areas and their causes.

Healthcare system/hospital advertising effectiveness

• Determine the impact of hospital or system advertising by conducting tracking studies to monitor changes among target consumers and identify potential improvements.