On-Site/In-Store Intercepts:
Quality Control Procedures

  • All studies begin with a conference call briefing of our field interviewers on written instructions and procedures.
  • A strict dress code policy is customized to the needs of our client.  Field interviewers are advised as to what is acceptable to wear, based on the specific store environment.
  • All interviewers must be "signed-in" by an on-site client contact employee before they can start interviewing to ensure they meet the store's requirements.
  • Bruno and Ridgway staff will make field visits on the first day of interviewing, when appropriate.