In our previous exploration of consumer attitudes in a Post-COVID world, we looked at how consumers perceived healthcare in general. For this latest post, we took a deeper dive into consumer interactions with primary care physicians, and also explored if the patient experience has changed over this time.
Now that the COVID-19 pandemic is winding down, how do consumers perceive healthcare in general?
Bruno and Ridgway surveyed a national representative sample of consumers to find out.
A major teaching hospital needed an upcoming ad campaign to really come through... Capital campaigns are familiar to anyone working in healthcare. Jersey City Medical Center (JCMC) was about to launch their most challenging campaign to date, and they realized that a consumer-focused advertising campaign was needed. However, a series of key stakeholder interviews revealed that some stakeholders felt JCMC had a weak brand image and low awareness. The medical center was also up [...]
Bruno and Ridgway is proud that our study results were recently published in the Sage Medical Journal for Clinical Medicine Insights. The report titled "Patient Preferences Regarding Surgical Interventions for Knee Osteoarthritis" was a culmination of advanced research techniques utilized by Tom Kirwan (CEO and Partner) and Jennifer Share (Vice President) in conjunction with our client. Click Here to Download the Published Report Providing insight on patient preferences between alternative [...]
What does a deluxe cheeseburger have to do with ad testing? Let me explain... As I waited in line a few days ago to order a cheeseburger at a local burger stand, I noticed something interesting on the price board. At the top, in a large, colorful font, was the stand’s name-trademarked "Deluxe Cheeseburger." Coming in at a price of $7.25, the larger font also mentioned a 6-ounce patty size, a kaiser roll, lettuce [...]