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Bridge the Gap Between Consumers and Your Healthcare Marketing Strategy

In healthcare, it can be challenging to obtain and utilize the full potential of market research insights. We want to share with you the best ways healthcare strategists can bridge the gap between insights and action. This spring, Joseph Ridgway, President of Bruno and Ridgway Research Associates (BRRA), will present a special webinar event on "Using Consumers to Influence Healthcare Decision Making in 2018." The webinar is designed to help you: -Learn how, when and why hospitals conduct [...]

By |2018-04-26T11:10:15-04:00April 4th, 2018|Uncategorized|0 Comments

4 Best Market Research Strategies for Hospitals in 2018

In a recent episode of the popular healthcare podcast from TouchPoint Media, hosts Chris Boyer and Reed Smith discussed the role of market research to grow a hospital or healthcare system’s brand. Chris interviewed Joe Ridgway, President of Bruno and Ridgway Research Associates, to learn about the different ways hospitals and healthcare systems use market research in their strategies. During the interview, Chris brought up an interesting point: Many hospitals look at market research in an episodic way. [...]

By |2018-04-26T11:23:42-04:00March 29th, 2018|Uncategorized|0 Comments

Healthcare Strategists: Engage Consumers without a Budget

Consumerism will continue to gain momentum in healthcare. In 2018, it has never been more important to understand and research the unique needs of consumers (like our nontraditional, clinical competitors do). Likewise, it has never been more important to conduct primary market research and drive decisions to expand or maintain market share based on data specific to your hospital’s position in the marketplace, not the industry, in general. Joseph Ridgway, President at Bruno and Ridgway Research Associates, Inc., reminds us [...]

By |2018-04-26T11:21:07-04:00March 20th, 2018|Uncategorized|0 Comments

New Jersey Healthcare Continues to Rank a National Best: Here is the Common Thread Between the Best NJ Hospitals

New Jersey Business Magazine’s February 2018 issue praised New Jersey hospitals for their continued high national ranking in healthcare quality and focus on national health concerns and trends such as: Patient safety Patient satisfaction Care for the aging population Reducing the number of preterm births Increasing community-based healthcare facilities Among the New Jersey healthcare systems awarded an “A” letter grade by the Leapfrog Hospital Safety Grade were: Hackensack Meridian Health Jefferson Health RWJBarnabas Health Virtua [...]

By |2018-03-16T16:30:04-04:00February 5th, 2018|Healthcare|0 Comments

How To Survive The Real World Shark Tank

One of my favorite things to binge watch is Shark Tank.  If you've never heard of Shark Tank, it is a reality-based TV show that puts entrepreneurs in front of a rotating cast of highly successful multi-millionaires and billionaires such as Mark Cuban, Robert Herjavic, and Lori Greiner.The idea is to pitch their idea or business and convince one or more of the sharks to invest in them.  My entire family watches the show.  I [...]

By |2018-03-16T16:40:59-04:00January 19th, 2018|Uncategorized|0 Comments

Patient Preferences: Insights for Medical Device Applications

Bruno and Ridgway is proud that our study results were recently published in the Sage Medical Journal for Clinical Medicine Insights. The report titled "Patient Preferences Regarding Surgical Interventions for Knee Osteoarthritis" was a culmination of advanced research techniques utilized by Tom Kirwan (CEO and Partner) and Jennifer Share (Vice President) in conjunction with our client. Click Here to Download the Published Report Providing insight on patient preferences between alternative [...]

Dove Reminds Us (Again) Why Ad Testing is Critical

Just three seconds long, the latest ad from Dove brought a storm of backlash from critics and consumers. Once loyal customers are speaking out against the company and claiming they will not be using their products anymore. Dove, once praised for their brand identity of representing women of all shapes, sizes and ethnicities, is now being called racist and evoking anger from their customers. If only they had tested their ad... Dove’s core message, according [...]

By |2017-10-25T14:55:56-04:00October 11th, 2017|AdSelect|0 Comments

How to Successfully Engage Hard-To-Reach Patient Populations

One of the most challenging and now rewarding growth areas for our business has involved our pharmaceutical and medical device clients.  These clients frequently seek and embrace insights from rare, narrow or “hard-to-reach” patient populations.  We’ve dedicated significant resources and time to designing a practice and platform for this highly specialized need and have capsulized our wisdom and advice in a easy to understand guide. Simply follow these 5 steps to master your next [...]

I’ll Take the Deluxe Cheeseburger (With a Side of Ad Testing)

What does a deluxe cheeseburger have to do with ad testing?  Let me explain... As I waited in line a few days ago to order a cheeseburger at a local burger stand, I noticed something interesting on the price board.  At the top, in a large, colorful font, was the stand’s name-trademarked "Deluxe Cheeseburger." Coming in at a price of $7.25, the larger font also mentioned a 6-ounce patty size, a kaiser roll, lettuce tomato [...]

By |2017-11-02T10:39:51-04:00October 4th, 2017|AdSelect|0 Comments