Dove Reminds Us (Again) Why Ad Testing is Critical

Just three seconds long, the latest ad from Dove brought a storm of backlash from critics and consumers. Once loyal customers are speaking out against the company and claiming they will not be using their products anymore. Dove, once praised for their brand identity of representing women of all shapes, [...]

By | 2017-10-17T12:22:26+00:00 October 11th, 2017|AdSelect|0 Comments

How to Successfully Engage Hard-To-Reach Patient Populations

One of the most challenging and now rewarding growth areas for our business has involved our pharmaceutical and medical device clients who more frequently seek and embrace insights today from rare, narrow or “hard-to-reach” patient populations.  We’ve dedicated significant resources and time to designing a practice and platform for this [...]

By | 2017-10-18T15:34:45+00:00 October 6th, 2017|Medical Devices and Diagnostics, Pharmaceutical|0 Comments

I’ll Take the Deluxe Cheeseburger (With a Side of Ad Testing)

As I waited in line a few days ago to order a cheeseburger at a local burger stand, I noticed something interesting on the price board.  At the top, in a large, colorful font, was the stand’s name-trademarked "Deluxe Cheeseburger." Coming in at a price of $7.25, the larger font [...]

By | 2017-10-18T15:24:18+00:00 October 4th, 2017|AdSelect|0 Comments