Just three seconds long, the latest ad from Dove brought a storm of backlash from critics and consumers. Once loyal customers are speaking out against the company and claiming they will not be using their products anymore. Dove, once praised for their brand identity of representing women of all shapes, sizes and ethnicities, is now being called racist and evoking anger from their customers. If only they had tested their ad... Dove’s core message, according [...]

What does a deluxe cheeseburger have to do with ad testing?  Let me explain... As I waited in line a few days ago to order a cheeseburger at a local burger stand, I noticed something interesting on the price board.  At the top, in a large, colorful font, was the stand’s name-trademarked "Deluxe Cheeseburger." Coming in at a price of $7.25, the larger font also mentioned a 6-ounce patty size, a kaiser roll, lettuce tomato [...]