Dove Reminds Us (Again) Why Ad Testing is Critical

Just three seconds long, the latest ad from Dove brought a storm of backlash from critics and consumers. Once loyal customers are speaking out against the company and claiming they will not be using their products anymore. Dove, once praised for their brand identity of representing women of all shapes, [...]

By | 2017-10-25T14:55:56+00:00 October 11th, 2017|AdSelect|0 Comments

I’ll Take the Deluxe Cheeseburger (With a Side of Ad Testing)

What does a deluxe cheeseburger have to do with ad testing?  Let me explain... As I waited in line a few days ago to order a cheeseburger at a local burger stand, I noticed something interesting on the price board.  At the top, in a large, colorful font, was the [...]

By | 2017-11-02T10:39:51+00:00 October 4th, 2017|AdSelect|0 Comments