In our previous exploration of consumer attitudes in a Post-COVID world, we looked at how consumers perceived healthcare in general. For this latest post, we took a deeper dive into consumer interactions with primary care physicians, and also explored if the patient experience has changed over this time.
Now that the COVID-19 pandemic is winding down, how do consumers perceive healthcare in general?
Bruno and Ridgway surveyed a national representative sample of consumers to find out.
A major teaching hospital needed an upcoming ad campaign to really come through... Capital campaigns are familiar to anyone working in healthcare. Jersey City Medical Center (JCMC) was about to launch their most challenging campaign to date, and they realized that a consumer-focused advertising campaign was needed. However, a series of key stakeholder interviews revealed that some stakeholders felt JCMC had a weak brand image and low awareness. The medical center was also up [...]
In healthcare, it can be challenging to obtain and utilize the full potential of market research insights. Below we share some of the best ways healthcare strategists can bridge the gap between insights and action, from a recent webinar we presented called "Using Consumers to Influence Healthcare Decision Making". You will: learn how, when and why hospitals conduct market research, and how they use data in the decision-making process deepen your knowledge on how [...]
In a recent episode of the popular healthcare podcast from TouchPoint Media, hosts Chris Boyer and Reed Smith discussed the role of market research to grow a hospital or healthcare system’s brand. Chris interviewed Joe Ridgway, President of Bruno and Ridgway Research Associates, to learn about the different ways hospitals and healthcare systems use market research in their strategies. During the interview, Chris brought up an interesting point: Many hospitals look at market research in [...]
Consumerism will continue to gain momentum in healthcare. It has never been more important to understand and research the unique needs of consumers (like our nontraditional, clinical competitors do). Likewise, it has never been more important to conduct primary market research and drive decisions to expand or maintain market share based on data specific to your hospital’s position in the marketplace, not the industry, in general. Joseph Ridgway, President at Bruno and Ridgway Research Associates, Inc., reminds us [...]
In a recent New Jersey Business Magazine issue, they praised New Jersey hospitals for their continued high national ranking in healthcare quality and focus on national health concerns and trends such as: Patient safety Patient satisfaction Care for the aging population Reducing the number of preterm births Increasing community-based healthcare facilities Among the New Jersey healthcare systems awarded an “A” letter grade by the Leapfrog Hospital Safety Grade were: Hackensack Meridian Health Jefferson Health [...]