Bruno and Ridgway combines market research, data analytics and strategic planning so that healthcare organizations can implement best practices for highly effective brand management, strategy and growth. This enables the development of highly effective brand strategies that identify strengths, reduce weaknesses as well as shed light on opportunities and threats.
We help our clients obtain knowledge on how to….
- Leverage marketing messaging effectively
- Expand service lines
- Increase brand awareness, attitudes and usage
- Acquire patients and increase appointments
- Pinpoint opportunities to promote service lines
- Discover and fill market gaps
- Capture and maintain market share
- Expand into the financially viable markets
Hospitals and health systems rely on our proprietary and cost effective market research methods including…
- Brand Assessment
- Community Health Needs Assessment (CHNA)
- Advertising Testing – AdSelect™ (what is the strength/appeal of your message)
- The Patient Experience – Opinions and Insights™
- Physician Satisfaction