Expand your market. Reduce your risk. Know your customer.
Sounds awesome, right? But how do we do it?
As researchers, we have a knack for discovery and will ensure that we understand your objectives as well as you do. An in-depth discovery about your challenges and initiatives will lead to the recommendations we make during the next phases. We realize that each situation in healthcare is unique and requires a custom approach, fit to accomplish your team’s end goal.
We will conduct primary market research among your target audience. Every detail of your research project is taken care of, leveraging our 45+ years of market research experience. The information discovered from your consumers will create new opportunities to strengthen your marketing plan or develop a fresh approach. We recommend the perfect market research methods to gather the information you need.
Secondary Data Analysis
Advanced analysis of secondary data sources will reveal physician referral volume, market dynamics, competitive landscape and more. Phase three will sharpen your expert knowledge about your market and hospital’s position.
Considering our research findings, we make recommendations and provide a complete, comprehensive marketing strategy designed to fulfill your goal and beyond. In phase 4, data turns to action, allowing you to implement your strategies with confidence.
What’s your challenge?
Leverage marketing messaging effectively
Expand service lines
Increase brand awareness, attitudes and usage of your hospital
Acquire patients and increase appointments
Pinpoint opportunities to promote service lines
Discover and fill market gaps
Capture and maintain market share
Expand into the RIGHT marketable areas and avoid the wrong ones
Learn more about the types of healthcare market research we conduct...