Claims, Challenges, Litigation

Claims and Challenges Services:

Claims Selection
We help to identify unique claims and combination of claims that have the greatest potential to build your brand and motivate your target customers. Whether your goal is to increase prescribing among HCPs, or consumers purchasing your product, we have the expertise to fulfill your needs.
Claims Refinement
Once a claim is developed, we can ensure that the claim is being interpreted properly. It is critical that your message is heard and it is equally important that no unintended messages are communicated. Unintended communications often lead to false advertising issues.
Claims Support
Across markets and verticals, we have designed, implemented and successfully defended research to support a myriad of advertising claims.
Claim Challenges
We help our clients challenge competitive claims by proving that false and misleading messages are being conveyed in the competitive advertising.

Litigation Support Services:

We have conducted numerous class action and work product studies spanning the CPG and HBA industries. Below is a short list of clients:

Plaintiff Cases

Defendant Cases

Brand Strategy