Claims and Challenges Services:

  • Claims Selection
    We help to identify unique claims and combination of claims that have the greatest potential to build your brand and motivate your target customers. Whether your goal is to increase prescribing among HCPs, or consumers purchasing your product, we have the expertise to fulfill your needs.
  • Claims Refinement
    Once a claim is developed, we can ensure that the claim is being interpreted properly. It is critical that your message is heard and it is equally important that no unintended messages are communicated. Unintended communications often lead to false advertising issues.
  • Claims Support
    Across markets and verticals, we have designed, implemented and successfully defended research to support a myriad of advertising claims.
  • Claim Challenges
    We help our clients challenge competitive claims by proving that false and misleading messages are being conveyed in the competitive advertising.

Litigation Support Services:

  • False and Misleading Communications
  • Claims Substantiation
  • Work Product “Pilot” Study
  • Trademark/Trade Dress Infringement and Secondary Meaning
  • Class Action and Materiality
  • Content Analysis and Interpretation
  • Survey Examination and Critique

We have conducted numerous class action and work product studies spanning the CPG and HBA industries. Below is a short list of clients:

Plaintiff Cases

  • Johnson & Johnson Vision Care
  • H&R Block Eastern Enterprises
  • Wildlife Research Center
  • GTE
  • McNeil-PPC
  • CNB Financial Corp.
  • Certainteed
  • Keystone Consolidated Industries
  • Church & Dwight
  • Polo Ralph Lauren

Defendant Cases

  • Coca-Cola
  • Minute Maid – Simply Orange
  • Seagram’s Ginger Ale
  • Body Shop
  • The Hoover Company
  • Arden B
  • Mead Johnson Nutrition
  • Hershey’s
  • Loreal

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