Below is a list of the types of studies we routinely undertake:
- False Advertising
- Trade Dress/Secondary Meaning
Claims and Challenges
- Claims Selection
We help to identify unique claims and combination of claims that have the greatest potential to build your brand and motivate your target customers. Whether your goal is to increase prescribing among HCPs, or consumers purchasing your product, we have the expertise to fulfill your needs.
- Claims Refinement
Once a claim is developed, we can ensure that the claim is being interpreted properly. It is critical that your message is heard and it is equally important that no unintended messages are communicated. Unintended communications often lead to false advertising issues.
- Claims Support
Across markets and verticals, we have designed, implemented and successfully defended research to support a myriad of advertising claims.
- Claim Challenges
We help our clients challenge competitive claims by proving that false and misleading messages are being conveyed in the competitive advertising.
- OTC Switch – Label Comprehension
- Studies to Support NDAs
- DTC Fair Balance