Bruno and Ridgway is often relied upon as a trusted advisor and market research specialist in conducting worldwide qualitative and quantitative studies that involve B2B and institutional target audiences spanning medical devices and surgery, drug delivery, diagnostic instruments, radiology imaging and lab testing.

Below is a list of the types of studies we routinely undertake:

  • Attitude and Usage
  • Brand Equity and Health
  • Buyer/Purchasing Studies
  • Claims¬†and Challenges
  • Comprehension Studies
  • Distributor Salesforce (DSR) Research (Acute Care, Hospital/Clinical Lab)
  • Forecasting and Predictive Analysis
  • GPO Research
  • Habits and Practices
  • Health Literacy
  • Health Economics and Reimbursement
  • Hospital and Department Research
  • Image and Positioning
  • Label Comprehension
  • Launch Tracking and Assessment
  • Market Acceptance Evaluation
  • Market Landscape
  • Message Testing and Optimization
  • New Product Opportunity/Whitespace
  • Packaging Research
  • Price Elasticity
  • Product Concept Testing/Optimization
  • Promotional Material (Ad) Testing
  • Sales Rep Effectiveness
  • Technology Adoption
  • Usability/Wearability Testing

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