We are consistently recognized as a trusted global advisor and market research specialist. Our qualitative and quantitative work encompasses patients, caregivers, HCPs, pharmacists and beyond in primary and emerging countries. In concert with this, our firm has developed the resources and “quarterbacking” skills necessary to master projects involving rare patient and low incidence populations typically unattainable with other large or boutique market research partners.
Below are the types of studies we routinely undertake:
- App Development and Refinement
- Awareness Trial and Usage
- Brand Equity and Health
- Buying Process
- Claims and Challenges
- Comprehension Studies
- Concept Testing
- CSO Assessment
- Detail/Promotional Effectiveness
- Diagnosis and Treatment Path
- DTC Fair Balance
- Forecasting and Predictive Analysis
- Health Economics and Reimbursement
- Image and Positioning
- KOL/HCP “As a Patient”
- Launch “Test Drive” Evaluation
- Launch Tracking and Assessment
- Market Access and Coverage
- Market Landscape
- NDA Support
- OTC Situations
- Packaging Research
- Pricing Studies
- Promotional Material (Ad) Testing
- REMS Research
- Target Product Profile
- Technology Adoption
- Website Evaluation