4 Step Process for Applying Consumer Data to Healthcare Brand Strategies
Healthcare Market Research Strategist, Joe Ridgway, maps out Bruno and Ridgway’s 4-step process to effectively blend consumer data into brand strategies. He also defines Bruno and Ridgway's “consumer solution” which is the process of letting consumer insights drive decision-making while creating unity between market research data and internal objectives.
Case Study: Informed Investing for New Outpatient Center
This case study spotlights a hospital client who was planning to build a new, state-of-the-art, outpatient center in New Jersey. The question was, which services should we offer in the new center? Healthcare Strategist, Mike Slusarz, and Market Research Strategist, Joe Ridgway, explain exactly how they found the answer using consumer data.
Case Study: Guide to Pinpointing Market Gaps
Senior leadership was concerned that one of their healthcare system’s outpatient centers was losing market share to nearby competitors. This video outlines exactly how strategists used primary consumer data to discover unforeseen opportunities and increase market share.
Case Study: How to Reduce Risk in Expansion
Our hospital client considered building a new outpatient center in a tertiary care area, senior leadership assumed that consumers would use the new facility because the healthcare system’s brand was well-known and trusted. In this case study, Healthcare Market Research Strategist, Joe Ridgway, and Healthcare Strategist, Mike Slusarz, outline how they partnered to assess the risk of moving forward with the project and yielded results that surprised senior leadership.
When Should Healthcare Strategists Engage in Market Research?
Healthcare Market Research Strategist, Joe Ridgway, explains the do’s and don’ts of engaging with a market research firm in healthcare.
How to Conduct Healthcare Market Research Without a Market Research Budget
In this short video, Healthcare Market Research Strategist, Joe Ridgway, gives a simple answer to the most common question: How can healthcare strategists engage with consumers when working within a shoestring budget?
Are Focus Groups Enough?
Healthcare strategists often ask us how reliable data from focus groups are, and whether or not qualitative research is enough to make strategic decisions. In this short video, Healthcare Market Research Strategist, Joe Ridgway, explains the reality of focus group research.
The 3 Key Functions of Consumer Market Assessments (CMA) for Healthcare Strategists
Consumer Market Assessments are one of the most valuable types of market research for healthcare strategists. In this short video, Healthcare Market Research Strategist, Joe Ridgway, outlines the three main types of CMA’s and the results that strategists can achieve with each type.