One of the most challenging and now rewarding growth areas for our business has involved our pharmaceutical and medical device clients. These clients frequently seek and embrace insights from rare, narrow or “hard-to-reach” patient populations. We’ve dedicated significant resources and time to designing a practice and platform for this highly specialized need and have capsulized our wisdom and advice in a easy to understand guide.
Simply follow these 5 steps to master your next market research study with “hard-to-reach” patients encompassing:
- low patient incidence
- narrow indications
- an orphan drug
- a tapered patient type or sub-segment
- a rare disease
- a highly specialized surgical procedure
Be prepared to transform your improbable patient recruit to realistic sample feasibility. You will also provide your HCP practices and their patients with a satisfying experience and reward yourself with successful and meaningful study outcomes.