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Meet your Presenter: 

Joseph Ridgway, President, Bruno and Ridgway Research Associates, Inc. 

Joe is President and Partner of Bruno and Ridgway Research Associates, with over 25 years of research experience encompassing a broad array of consumer, healthcare and Rx product categories. He works with both small hospitals and large, integrated healthcare systems including RWJBarnabas Health, Cape Regional Health, St. Luke’s University Health Network, Hunterdon Healthcare, The University of Pennsylvania Health System, The University Medical Center of Princeton at Plainsboro and Jefferson Health.

Using Consumers to Influence Healthcare Decision Making in 2018 

Webinar Event: Thursday, May 3rd, 2018 @ 1:00pm EST

Join your fellow healthcare professionals for this special webinar event!

As consumerism gains momentum and outpatient care increases in healthcare, it has never been more important to understand the unique needs of consumers.

As a healthcare professional, you aim to drive decisions based on insights specific to your hospital’s position in the marketplace, not just the industry, in general. Market research data plays a critical role in a hospital’s marketing strategy, quality initiatives, patient experience improvement and mandatory regulations. 

In this educational webinar, Joseph Ridgway of Bruno and Ridgway Research Associates, Inc. will share valuable case studies that demonstrate how, when and why hospitals invest in market research and how they let consumer insights drive decision-making, while creating unity between market research data and internal ideas and objectives.